#thisability x Durex

Durex stands for real sex. No filters, no film sets, no faking. Sex that’s open, honest, and fun.

Sex is about health, rights and enjoyment.

There’s a lack of respresentation of disabled people in sexual wellness/advertising dialogue.

There are more than 1 billion disabled people
in the world.

And more than 50% of them do not have any form of a regular sex life.

Society does not think of disable people first and foremost as sexual beings. Most of them are considered objects of care, somebody one has to be nice to.

EVERYONE CAN GAIN CONFIDENCE WITH SEX!

Durex stands for “GOOD SEX FOR ALL”.

Durex stands for everybody, for every BODY.

#thisabilitytolove campaign aims to reposition the condom company as a “mainstream activist” against sexual stigmas and taboos around sex and disabilities.